La Copa Mundial de la FIFA: un análisis de Sudáfrica, Brasil y Rusia
Palabras clave:
Brasil, Rusia, Sudáfrica, encuadre mediático, megaeventos deportivosResumen
El artículo analiza cómo los medios internacionales retrataron al país anfitrión en tres Copas Mundiales de la FIFA, Sudáfrica 2010, Brasil 2014 y Rusia 2018. La investigación analizó 5.085 artículos producidos por siete vehículos de cuatro países durante los eventos, utilizando el análisis del encuadre. El artículo tiene como objetivo comprender cómo los medios retrataron a estos países, las similitudes en la cobertura y las transformaciones ocurridas en el período. Los tres países presentan un caso de estudio interesante, ya que se consideran naciones en desarrollo que albergaron la Copa Mundial de la FIFA con un objetivo similar, mejorar su imagen internacional. La cobertura en Sudáfrica y Brasil está dominada por temas sociales como la desigualdad, la violencia y la pobreza, mientras que Rusia se centra en temas políticos expansionistas y la guerra.
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